Armendaris, a Ted Turner Reserve, Accepted into Global Luxury Travel Group Virtuoso® — Ted Turner Reserves
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Armendaris, a Ted Turner Reserve, Accepted into Global Luxury Travel Group Virtuoso®

ENGLE, NEW MEXICO, UNITED STATES (December 28, 2022) – Armendaris, a Ted Turner Reserve has been accepted into Virtuoso®’s exclusive portfolio of luxury travel partners, comprising over 2,200 preferred suppliers in 100 countries. According to Lindsay Curry, Vice President of Sales & Marketing of Ted Turner Reserves, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.

“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Curry. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that Armendaris is part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”

Armendaris joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Armendaris’ acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.

Nestled in the crimson Chihuahuan desert, Armendaris embodies the essence of southern New Mexico, and set within the vast 360,000-acre Armendaris property, the recently renovated Hacienda exudes an unparalleled combination of luxurious accommodations and rustic charm. Only a short drive from sister properties Ladder and Sierra Grande, guests staying at Hacienda at Armendaris will have the opportunity to trek through semi-desert and mountainous landscapes, encounter bison, pronghorn, and desert bighorn sheep, and experience the wonders of the Jornada lava flow caves, home to one of the largest populations of Mexican free-tailed bats in the country.


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About Ted Turner Reserves

Ted Turner Reserves is a hospitality brand grounded in conservation with a mission to connect people with nature. With 1.1 million acres across three properties in New Mexico, Ted Turner Reserves includes Vermejo, Armendaris and Ladder and one retreat, Sierra Grande. These properties provide an unparalleled opportunity for guests to visit and experience luxurious hospitality, outdoor activities, and unfettered access to nature. Guests also will have the opportunity to learn about renowned businessman, philanthropist, and environmentalist Ted Turner’s efforts to restore and preserve these properties and their native species and ecosystems. For more information about Armendaris or Ted Turner Reserves, call 877-288-7637 or visit


About Virtuoso

Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with more than 20,000 travel advisors in over 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,200 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Normalized annual sales of (U.S.) $25–$30 billion make Virtuoso a powerhouse in the luxury travel industry. For more information, visit